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Home / Uncategorized / The most popular non-alcoholic drink chain in the entire world, Coca Cola, originated from Atlanta, Georgia, when you look at the year 1886.

The most popular non-alcoholic drink chain in the entire world, Coca Cola, originated from Atlanta, Georgia, when you look at the year 1886.

The most popular non-alcoholic drink chain in the entire world, Coca Cola, originated from Atlanta, Georgia, when you look at the year 1886.

Being a manufacturer that is prominent dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though company started building its international network when you look at the 1920s, it now operates in nearly 200 countries and produces a lot more than 400 brands.

Compiled by Anna D.

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McDonald’s is one of many world’s largest chains of take out restaurants, which is fabled for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the globe. Featuring its headquarters in america, McDonald’s began its operations when you look at the year 1940 as a barbecue restaurant, that has been operated by Richard and Maurice McDonald. However, into the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent within the company. He later purchased the restaurant chain from the McDonald brothers and was able to expand it on an level that is international.

Written by Anna D.

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Marketing Essays

Within the last few several decades, globally recognised and established brands have now been demonstrating growing curiosity about new global markets including those of developing countries (Riley et al., 2016). While these environments are associated with substantial customer resources, the entry into them is frequently hindered by various economic, political or cultural barriers. The need to adapt to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their positioning that is international with positioning concepts to boost the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of these choices may be complicated and companies’ market entry decisions often have to be studied on a basis that is case-by-case. The purpose of this essay is always to explore one of the keys reasoned explanations why global brands adopt different positioning strategies when you look at the countries of these presence.

Written by Katy J.

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Strategic management allows for identifying the career of companies in their external environment and evaluating their internal resources and capabilities in order to find the suitable methods of ensuring their growth and business success (Omolade and Tony, 2014). The quality of strategy development and the outcomes of its implementation directly depend on the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014) at the same time. Spanish fast fashion companies rely on innovation and intangible resources to accomplish global growth (Truett and Truett, 2014). This emphasises the need to find the most effective management that is strategic to identify potential bottlenecks that decrease the caliber of decision-making in these organisations and avoid them from responding to relevant market trends. Hence, the goal of this essay is always to explore what strategic management approaches and skills would stimulate the development associated with fast fashion industry in Spain.

Written by Philip S.

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Since the Internet sales industry is consistently growing on a global scale, companies are looking for new approaches to influence customer behaviours and motivate clients to purchase their products and services into the online environment (Dai et al., 2014). The caliber of corporate information resources is among the critical antecedents of conversion, which emphasises the role of Internet platform elements when you look at the process that is decision-making. Therefore, website design is highly significant as this dimension is responsible for the convenience, trustworthiness and effectiveness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role in the decision-making process is often vaguely defined. The aim of this essay would be to explore how web page design can influence customers’ intention to look online.

Compiled by Josh A.

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Marketing communications is an part that is essential of online marketing strategy using the companies’ competitiveness and financial returns frequently perceived through this content of these messages and the channels of these delivery (Falat and Holubci, 2017, p.148). However, regardless of the significance of this idea, there still remains ambiguity that is substantial its strategic functions and roles for contemporary businesses. As an example, scholars are yet to reach a conclusion that is specific how electronic word-of-mouth (eWOM) could be successfully integrated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications with all the aim of evaluating their major strengths and weaknesses.

Compiled by Jess C.

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Because of their growing popularity with consumers, social networking are becoming an effective marketing communications channel along with one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is usually reported to donate to consumer engagement and create positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services into the online environment, it does not necessarily results in a purchase decision (Barger et al., 2016).

Compiled by Josh A.

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Customer communication is one of the main antecedents of client satisfaction into the environment that is modernHanninen and Karjaluoto, 2017). Having the ability to contact a ongoing company on a 24/7 basis is generally recognised as an indication of consumer recognition and support. However, not all the organisations are able recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided a response to this dilemma and allowed many organisations to make usage of 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The list of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands belong to the mass market segment and their consumers may not have the level that is same of expectations as premium brands clients. This gap is closed by this essay by exploring the effect of chatbots on the customer satisfaction in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018) in them,. While engineers and programmers are seeking new techniques to enhance the accuracy and effectiveness for this technology, marketers are more concerned with the ways it can be used to boost customer communication and personalisation. From the one hand, to be able to identify consumers behind the unit and even ‘read’ their emotions might be highly valuable for promoting products or services that fit their mood and preferences (Yang et al., 2018). Having said that, this raises multiple ethical challenges inside the scope of the recent personal data protection regulations therefore the rights for privacy. Unfortunately, the field of facial recognition application in marketing is a relatively understudied part of marketing knowledge. This suggested the necessity to explore the opportunities that are emerging challenges in this sphere you can use by modern marketers.

Published by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations can be seen as volatility, whereas, minor ones are generally considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors relocate to enhance their positions, a number of variables are taken into account, such as macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into consideration by using the value that is present of stock price as a benchmark by which hedges should be formed. The main variables used to derive an option’s price are current stock price, intrinsic value, time for you to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be referred to as ways in which investors usually takes advantage of superior information to hedge against their current stock positions.

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